Wednesday, September 4, 2013

Theory arrives! Mexico's Store Opening

As a fashion blogger, I focus mainly on menswear but I love womenswear too. Right now, I'm kind of obsessed with girls incorporating tough manly items in their girly ensembles like, say, a leather biker jacket with a simple lace dress and boots. I find that very attractive and cool.

Theory is an American brand that's making its way to Mexico. I was invited to the first store opening, which was held the past week at Antara Fashion Hall and the brand made a clear statement: Theory is about simplicity, sophistication and a perfect fit.

They make great womenswear-menswear combos, they combine different textures and prints in neutral colors to make the outfits modern yet timeless. It's not about being loud, it's about being bold and looking for the future.

// Como blogger de moda, mi punto focal está en la ropa de hombre pero también amo la ropa de mujer.  Justo ahora, estoy muy obsesionado con las niñas que incorporan piezas masculinas a sus atuendos como, digamos, una chamarra motociclista con un vestido de encaje y botas. Encuentro eso muy atractivo y padre.

Theory es una marca estadounidense que está abriendo paso en México. Me invitaron a la inauguración de su primera tienda, en el Centro Comercial Antara (en Polanco) y la marca tuvo una postura contundente: Theory se trata de simplicidad, sofisticación y entallados perfectos.

Crean grandes combos de ropa de hombre con ropa de mujer, combinan distintas texturas y estampados en colores neutrales para hacer atuendos modernos pero eternos. No se trata de ser escandaloso, se trata de ser atrevido y mirar hacia el futuro.
Visit Theory or tell me what you think about it if you've been to one of the stores! Tell me all about it!
Thanks to the Lenom PB team for the invite. 
Love always, 
Hen.

Photographer: Fer S.

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