Thursday, June 19, 2014

Emporio Armani Style Challenge.

Last week I was invited to see the latest from Emporio Armani at one of their main boutiques. The invitation also asked us to style a look in the store. When I arrived, along with some other bloggers, we were told it was a competition, a style challenge. The winner would be chosen by a renowned Mexican stylist called Aldo Rendón, which was refreshing: judging styling skills instead of giving the win to the person with most likes on social media. God, I hate it when they do that. Haha.

The challenge came with a twist: the inspiration behind the outfit had to be "Sports Luxe" and it also needed to be versatile enough to wear it in different occasions by modifying something. It was really fun to see my blogger friends (and myself) rushing through the store trying to get the best pieces for their look. Some tried the garments on themselves, others put them on a mannequin. 

In the end, and to my surprise, I was declared the winner. WOW! I rarely win anything, so yeah, I was ecstatic! The look I styled features an oversized mesh blazer worn as a cape, a geometric print sweatshirt, a basic gray and white shirt, my own skinny jeans and some hi-top sneakers. My modification was removing/adding the cape to go from day to night, from breakfast with the girlfriend to party. The prize was the option to choose a couple of pieces from Armani; I selected two pairs of shoes. What do you think about the look, you like? If you want to see my other blogger friends' outfits, check out #SS14Emporio over on Instagram.

// La semana pasada me invitaron a ver las cosas más recientes de Emporio Armani en su boutique de Antara, Ciudad de México. La invitación nos pedía estilar un look en la tienda. Cuando llegué, junto con más bloggers, nos dijeron que sería una competencia, un desafío de estilo. El ganador sería elegido por Aldo Rendón, un estilista mexicano reconocido, eso fue refrescante: juzgar las habilidades para estilar en lugar de dar la victoria a la persona con más likes en redes sociales. Dios, odio cuando hacen eso, jaja.

El desafío tenía un twist: la inspiración tras el atuendo era "Sports Luxe", como lujo en lo deportivo, y también debía poder usarse en dos ocasiones distintas al modificar algo. Fue bien padre ver a mis amigos bloggers (y yo incluido) corriendo por toda la tienda intentando conseguir las piezas más padres para sus atuendos. Algunos se pusieron la ropa, otros vistieron maniquíes.

Al final, y para mi sorpresa, fui declarado como ganador. WOW. Rara vez gano algo, entonces me emocioné muchísimo. Jaja. El atuendo que armé tiene un saco grande de red usado como capa, una sudadero con estampado geométrico, camisa gris y blanco básica, mis propios jeans entubados y unos tennis de bota. La modificación era añadir o quitar la capa para ir de día a noche, de desayuno con la novia a fiesta. El premio fue la opción de elegir un par de piezas de Armani; escogí dos pares de zapatos. ¿Qué opinan del atuendo, les gusta? Si quiten ver lo que hicieron mis amiguines, revisen #SS14Armani en Instagram.
Thanks Armani, Aldo and Lenom Posh Branding for putting this together!
Love always,
Hen.

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