Wednesday, March 12, 2014

Kitsune (shopping in Seoul)

I'm wearing:

1. Kitsune t-shirt, from a small Korean shop (I can't remember the name).
2. Black biker jacket, from H&M.
3. Denim shirt, from H&M.
4. Gray super skinny jeans, from Zara.
5. Hi-top sneakers, from Adidas Originals.
6. Rings, from H&M.
One of the coolest things about Seoul (and it didn't take long for me to notice) is the shopping. Man, Koreans know how to shop and sell and everything. There are lots of international brands around, like H&M, Forever 21, Zara or Mango (that's where I was mainly shopping at the beginning) but when I started to discover the national brands, my world changed. 

On previous posts I've talked about Codes Combine or Spicy Color, which are amongst my favorites, but I haven't said anything about the little stores that are around fashion districts like Myeong-Dong or the famous Garosu-gil street; those are quite special. My t-shirt comes from a small boutique I found while strolling through Garosu-gil and I fell in love with its simplicity and the legend, I'm a big fan of the kitsuné (Japanese for fox) within Japanese culture, so yeah, that was a must on my purchase list.

If you're ever in Seoul, visit all the big chain stores but don't forget to check out all the small shops as well. Most things are "one size fits all" and you might even find unisex items. Nothing wrong with that! Be aware that, most times, you won't be allowed to try the garments before purchase and the sells are final, so you have to be really good measuring yourself. It's not easy at first, but you'll get used to it and, believe me, it's worth the shot: Korean fashion is super cool and different from Western fashion. Personally, I love it.

// Una de las cosas más padres de Seoul (y no tardé mucho en darme cuenta) es ir de compras. AH! Los coreanos sí que saben comprar y vender y todo. Hay muchas marcas internacionales flotando por ahí, como H&M, Forever 21, Zara o Mango (esos eran mis principales lugares de compra al principio) pero cuando empecé a descubrir las marcas nacionales, mi mundo cambió.

En posts pasados he hablado de Codes Combine o Spicy Color, que están entre mis favoritas, pero no he dicho algo sobre las pequeñas tiendas que están alrededor de distritos de moda como Myeong-Dong o la súper famosa calle Garosu-gil; esas son especiales. Mi playera viene de una boutique chiquita que encontré mientras caminaba por Garosu-gil y me enamoré de su simplicidad y la palabra impresa, soy muy fan del kitsuné (japonés para zorro) y su papel en la cultura japonesa, entonces sí, fue una compra que no podía dejar pasar.

Si alguna vez están en Seoul, visiten todas las tiendas grandes y franquicias pero no olviden checar también las pequeñas. La mayoría de la ropa es unitalla y no se sorprendan de ver cosas unisex. ¡No hay algo malo con eso! Tengan en cuenta que, la mayor parte de las veces, no les van a permitir medirse las prendas antes de comprarlas y, una vez vendida, no hay cambios. Así que deben ser bastante buenos calculando sus medidas. No es fácil al principio, pero se acostumbrarán y, créanme, vale la pena: la moda coreana es muy divertida y diferente del estilo occidental. Personalmente, la amo.
Love always,
Hen.

Photographed by me.

Currently listening: Solange Knowles - Sandcastle Disco.

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