Sunday, September 14, 2014

LOB Fall Winter 2014

If you're not familiarized with LOB, don't worry, I wasn't either. I've seen some stores in different malls across Mexico but I never realized that it actually was a Mexican brand. Not only that, it's the only one that does fast-fashion internationally. For this season, they showcased a new collection that, really, looks incredible, the campaign, the pieces, everything looks awesome.

I think LOB is finally stepping out of its comfort zone and daring to play risks with fashion. I used to dislike the brand, I really did, but now (especially after seeing the campaign images) I think I'm going to give it a shot. Their new motto revolves around exploring everything, with the idea that there's a new adventure waiting just around the corner. That's pretty cool, right?

// Si no están familiarizados con LOB, no se preocupen, yo tampoco lo estaba. He visto un par de tiendas en diferentes plazas de México pero nunca me había percatado de que era una marca mexicana. No sólo eso, es la única que forma parte de la industria del fast-fashion (tipo Zara y H&M) a nivel internacional. Para esta temporada, mostraron una colección nueva que, en serio, se ve increíble, la campaña, las piezas, todo se ven bien padre.

Creo que LOB está saliendo de su zona de confort y arriesgándose a tomar riesgos con la moda. Solía no gustarme la marca pero tras ver la campaña, creo que le voy a dar una oportunidad. Su nuevo lema funciona alrededor de explorar todo, con la idea de que hay una nueva aventura a la vuelta de la esquina. Buena onda ¿no?
How do you feel about LOB's new look? You like?
Love always,



    1. Y es Lob, está padre que le estén echando más ganas.

  2. Totally unexpected and I'm in love with the brand, very daring, punk and vintage but chic with black and high fashioned xx Definitely gonna check their stuffs out xx


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