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Not that long ago, I told you guys about PARUNO, a really cool shoe brand that's 100% Mexican. If you didn't catch that post, you can check it out here. And I also said that more from Paruno would be coming soon to the blog; this is the first post of a project that I'll be doing with the brand and I'm truly excited about that.
Paruno promotes the idea of being yourself, authentic and honest. I love brands that have a story behind them, they're not just like "Hey, I have cool shoes. Buy them, buy, buy, buy", and Paruno is all about going out there and creating something, leaving a trace, giving something back to the world and unleashing your inner self, your alter ego, your soul.
Here are some photos from their latest campaign; again, seeing that Mexican brands are stepping up a notch and creating images that could work internationally makes me real happy. If you want to know more about Paruno, visit their website and follow them on Instagram for a daily dose of shoe-coolness.
// No hace tanto, les conté acerca de PARUNO, una marca de zapatos buena onda que es 100% mexicana. Si no vieron ese post, pueden echarle un ojo aquí. Y también dije que más de Paruno vendría pronto al blog; este es el primer post de una colaboración que estaré haciendo con la marca y estoy muy emocionado al respecto.
Paruno promueve la idea de ser tú mismo, auténtico y honesto. Amo que las marcas tengan una historia detrás, que no sean como "hey, tengo zapatos padres. Compra, compra, compra", y Paruno se trata de salir al mundo y crear algo. Dejar tu huella, darle algo al mundo y desatar tu yo verdadero, tu alter ego, tu alma.
Aquí hay algunas fotos de su campaña más reciente; de nuevo, ver que marcas mexicanas le están echando ganas y creando imágenes que podrían funcionar en niveles internacionales me hace muy feliz. Si quieren conocer más sobre Paruno, visiten su sitio web y síganlos en Instagram para una dosis diaria de buena ondés con zapatos.
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Can't wait to show you what's next.
Love always,
Hen.
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